November 9th 2006
Creating Traffic to Your Website
Written by: Michelle Gartner
Blogging
Blogging? You heard me right, that easy to use, annoying web application that everyone from teenagers to grandmother’s use to write their view of the world, is a little known marketing gold mine. Your company blog equals your business expertise available to a larger audience instantaneously. Once a well designed blog is attached to your website, your ability to create valuable tips for your existing customer base is at your fingertips at any time. Don’t forget to post your company news and successes.
Photo Galleries
Sometimes a picture is worth a thousand words. An easy to maintain photo gallery, that showcases your business services or products is an excellent way to add fresh content your website. After all, fresh content is what keeps you going back to your favorite websites. Are you at a loss for words? Don’t have anyone that can write on staff? You don’t need to write when your updated photo gallery gets the picture across.
Project of the Month
Have a great project recently completed? Want to get the news out about the great services or products your company has just started offering? An easy to update project of the month area on your website keeps it looking fresh on a monthly basis. You don’t do projects? Then think of all the news you would like your customers and sales prospects to know. Have your homepage primed to share the news that your business is doing great things.
Once your website is on the internet don’t tuck it away for later use. Your website shouldn’t be a sleeping giant or a one hit wonder. When you direct people to your website do it with pride knowing they are going to walk a way form the experience with a whole new outlook on your company.
Topics: Uncategorized
