Author Archive

August 20th 2007

Think you have a hard sell?

Written by: Michelle Gartner in Featured »

Hard sell.Say the word “granite” to most people and they’ll think: hard, beautiful stone used in construction, not a “hard sell.” Granite is a hard, durable rock that withstands the elements so well that it has become the standard in creating cemetery monuments. Most people don’t want to think about funerals, or shopping for headstones. But the inevitable fact for all of us- is that loved ones will pass away and we will most likely find ourselves in the position of preparing for a funeral sometime in the future. Shopping during this difficult time is never easy, but has been made more comfortable and private, thanks to the convenience of the internet.

Sheboygan Monument called Gartner Web Development when they decided that now was the time to put their catalog of beautiful cemetery monuments online for purchase. Visitors to their website, www.sheboyganmonument.com, can now shop for graveside monuments and cemetery products from the privacy and the comfort of their home, without the added pressure of a hovering sales assistant.
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July 20th 2007

What your Web Developer doesn’t want you to know.

Written by: Michelle Gartner in Featured »

http://Not all web developers are created equal. With that in mind, your business web site is often the first contact between your company and consumers still shopping around for goods and services. These pre-sale consumers will be visiting your company and your competitors online before actually contacting you in person for the resulting sale. Having an attractive, easy to maneuver business website is going to insure they call you and not your competitor.

Shopping for a web developer can be difficult. Many professional web developers are priced well out of range for small businesses with a limited marketing budget. Other so-called bargain priced web designers are hobbyists. Their experience consists of a few vanity sites for friends and family, they know very little actual code and create sites that aren’t necessarily standards compliant. These bargain designers often use wizards and other “canned” website builder kits that are designed for someone with little or no experience in mind. This will result in your site looking amateurish and like half a million other stops on the internet. These designers are not only code illiterate, often creating hard to manage sites with aesthetic problems, difficult navigation, or worse, but they may not have tested your site in multiple browsers. A professional web developer will make sure the same site that looks slick and professional in Internet Explorer, looks just as good in Firefox or AOL. A professional web developer is also going to test your new website in multiple screen resolutions to ensure what looks good on your screen looks good on everyone else’s screen. If any of their sites state what browser and resolution the site looks best at, they may not take the time or have the expertise to make the site usable to a wide range of potential customers.
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November 9th 2006

Creating Traffic to Your Website

Written by: Michelle Gartner in Uncategorized »

Web Traffic

Now that your business has a new or updated site on the web, keeping internet users coming back should be a high priority. The more contact your company has with potential customers the more likely your company can win the sale. It takes some time for your company name or brand to become readily recognizable to your prospects. Here are some easy to use tools to bridge the gap between being an unknown and making the sale, while using your website for the marketing delivery.

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